The Kansas City Triathlon began in 2009 by a team of passionate local athletes and businessmen who identified the need for a marquee Olympic and Sprint distance triathlon event in the great City of Fountains. Sandy Cohen, one of the original founders, helped shape the high quality foundation of the event as an experienced marketer, triathlete and by successfully attracting significant sponsorship support.
In early 2011, Brian Weaver acquired the event, forming United Multisport and providing additional capital to allow for upgrades to the athlete experience. A new logo, new marketing support, new t-shirts, medals and awards signaled an exciting change that was palpable in the transition area. 2011 was the year Weaver’s father, visiting from out of town, drowned during the Sprint, went into a coma and famously recovered at St. Luke’s Hospital.
In 2012, the Kansas City Triathlon saw a huge increase in numbers. Nearly 2,000 athletes toed the line at Longview Lake. Later that year, United Multisport expanded the race calendar with a 10-mile open road race in the Crossroads District called Blues-N-Brews. The band Blues Traveler played to a crowd of thousands at the finish.
In 2013, Cohen joined United Multisport as a full partner, now owning the Kansas City Triathlon with Weaver. In addition to hosting the Kansas City Triathlon for the seventh consecutive year in May, the team plans to produce a triathlete friendly open water swimming race and a Tour de France style cycling time trial with both cycling and triathlete classes.
Kansas City’s endurance community is vibrant and growing. Sandy, Brian and all of us at United Multisport believe our local athletes deserve premier race experiences.